FP&A Controller for Wehkamp - perfect 1st or 2nd position at largest e-commerce retailer

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What do you do?

Wehkamp is the most surprising online department store in the Netherlands. The transition from post-order company to one of the largest e-commerce retailers has been a successful one, especially over the last 3 years Wehkamp has experienced an impressive turnaround. Customer sales of €729.5m are at record levels and represent the year-on-year growth of 22%. This growth has been driven by the successful implementation of a differentiated strategy, exclusive partnerships amongst others with influencer Miljuschka and substantial investment in technology, automation and infrastructure; such as the Wehkamp Tech Hub, innovative warehousing & a reliable distribution strategy. Next to this, Wehkamp is actively investing in professionalizing the finance function, both in terms of tooling as well as investing in talent, to create (real-time) actionable insights and become a true co-pilot for management and the business. That’s also where you will bring added value!

To accelerate this transition the FP&A team has been newly created. Together with the senior FP&A Controller you will lead the Financial Planning Proces; ranging from the rolling forecast, target setting / budgeting to Mid Term and Long Term planning. Managing the timelines, ensuring strong and uniform templates and working closely together with your peers within Business Controller. You review their budgets, making sure they are well founded, there is coherence between the different departments and that they add up into the group budget and strategy. You prepare the board material packs and periodic management reporting packs, aligning your peers who will also have to deliver their part. Because of the focus on professionalisation, we expect you to review and when necessary (re)design the templates; for example the forecasting model or setting up an interface that allows changes in the S&OP forecast to be automatically transferred into financial impact.

Market research

An important focus within the FP&A team is supporting strategic decision making. Therefore a significant part of your role will be spent doing market research. This can range from analysing publications of competitors, competitor/market share analysis, investigating trends in consumer behaviour or industry innovations up to international benchmarking. You are the eyes and ears for the management to identify trends, opportunities and risk that they need to know and act upon.

Who are you?

You bring the analytical capacity and eagerness to really understand and grasp the key drivers and complexity of the business in order to add value. You know how to ask the right questions to get to the underlying drivers or arguments, understand the (chain) impact of variances and can drive & quickly adapt to change.

“Wehkamp has grown from a post-order company to one of the biggest e-com retailers of NL, operating in a fast paced, highly competitive market where innovation is key. Although we have been around the block, we still embody a “scale-up” attitude: entrepreneurial, pragmatic and energetic. This is the kind of company where you can make an impact from day 1, in any position, with the right attitude. It’s a unique chance for a self-starting, analytical financial to actively contribute and make an impact on the business. Although this is a position with a lot of exposure and strategic value, we explicitly welcome young talent who will be mentored by the senior FP&A Controller. And you will be well positioned for internal growth”

  • Bachelor and/or Master degree in Economics, Finance or Accounting
  • Up to 3 years of experience as an analyst, in FP&A or as a consultant (TS); preferably experience or proven affinity with retail, e-commerce, FMCG (B2C) environment
  • (Strong) knowledge of Excel, PowerPoint, dashboarding & BI applications
  • Ability to build relationships and communicate at all levels (fluent in English)
  • Analytical, eager to know what drives the figures and what the business impact is
  • Above all, a great colleague, warm personality, no ego issues, honest, committed, result focused, a team player who wants to achieve the best results together.

More about Wehkamp

With a continuous drive for innovation, Wehkamp has reinvented herself to become one of the leading E-commerce retailer in the Netherlands. With more than 2.7 million regular customers, more than 500,000 visitors per day and sending more than 10 million packages per year, they are a household name for almost every family in the Netherlands.

Over the year 20/21 (April), customer sales of €729.5m are at record levels and represent a year-on-year growth of 22%. This growth has been driven by the successful implementation of Wehkamp’s differentiated strategy, which aims to provide Dutch families with a curated range of inspirational and relevant products from leading global, local and Private Label brands across Fashion as well as the new focus categories of Home & Living, Beauty and Kidswear, which is at the heart of Wehkamp’s family proposition, and the accelerated shift to online shopping. Additionally, Wehkamp’s unique offering through its exclusive partnerships with HEMA and influencer Miljuschka continues to attract new and existing customers to the app and site.

The substantial investment in technology, automation and infrastructure in recent years, combined with deep relationships with brands and suppliers, ensured that Wehkamp was able to adapt quickly to the changing market conditions and meet unprecedented levels of demand, resulting from the accelerated shift online caused by the pandemic. The development and investment in the new focus categories proved timely and enabled the business to provide customers with the products and ranges they required. Home & Living (including Garden) experienced 40% year-on-year sales growth, with Beauty up 51% and Kids Fashion up 46%.

Future profitable growth

With Wehkamp’s business performance in terms of both strategic progress and financial results in 20/21 some 12 months ahead of plan, the management team is focused on the next stage of profitable growth. The key foundations are already in place, in terms of core retail competencies, a differentiated strategy focused on the categories of Fashion, Home & Living, Beauty and Kidswear and a proprietary and scalable technology, data science and logistics platform, all of which are underpinned by a profitable and cash generative business model.

As one of the leading and best known e-commerce operators in the Netherlands, Wehkamp is well positioned to benefit from the ongoing structural shift to online shopping, which across all of its product categories represents a sizeable opportunity. Additional planned range improvements, further growth in Private Label and ongoing upgrades to the customer experience will provide the business with opportunities to further grow the number of active customers and their frequency of purchase. The business will also look more widely at other potential opportunities for above market growth.



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Claudia Jonkers